Most of the sun in your life catches you behind glass.
In the car, at your desk, on the train: UV-A passes right through window glass and quietly works away inside your skin. Plants solved this problem long before us. Their solution is purple. And it can turn tired, overheated summer skin into what you actually want to see in the mirror: plump, calm, dewy. In 90 seconds a day.
One kind of sunlight you feel. The other one works quietly.
UV-B is short-wave and high-energy. It causes sunburn, stays in the epidermis, and you notice it that same evening. Glass blocks most of it, which is why you never get a sunburn at your desk.
UV-A is the quiet sister: long-wave, it passes through window glass and clouds and travels down into the dermis. There it breaks down collagen and triggers pigment spots. You feel none of it. It adds up over the years, every day you sit by a window or drive a car.
Glass stops UV-B, but not UV-A. A filter layer catches both before they reach your skin.
A large part of what we consider normal skin aging is actually photoaging. The good news: that part can be influenced, with daily sun protection, even behind a window.
Inside Active Suncream, step 2 of your routine, five modern filters work together. Each one covers a different wavelength range; combined, they close the full spectrum from 280 to 400 nanometers, photostable for hours.
Five filters, one seamless spectrum: complete coverage from UV-B to UV-A.
So much for the technology. But the most interesting ingredient in this bottle does not come from a lab. It is purple.
The plants that turn purple when the sun gets too strong.
When grapes, berries and bilberry leaves get too much sun, they fight back. They produce purple protective pigments, among them resveratrol, one of the best-known plant-based cell protectors. The color is their built-in sunscreen, in service for millions of years.
What is in it for you? That exact pigment works inside step 2 of your routine. While the five filters catch the UV light, resveratrol and bilberry leaf extract accompany your skin as an antioxidant team, and niacinamide calms and balances. On your skin, that means: a calm, dewy complexion that no longer needs a covering layer in summer.
The purple protective pigment from grapes. The reason this brand exists.
Antioxidant extract from a plant that protects itself from the sun.
Calms and balances your complexion while the filters do their work.
If you ever wondered where our name comes from: this is it. Plants are Purple.
Applied at 8 am. Melted by noon.
So much for the sun you cannot feel. The other kind you know all too well.
Maybe you know these days. Everything sits perfectly in the morning: foundation, concealer, powder, mascara. You leave the house thinking, today it will hold.
The walk to the train. 27 degrees, and it is not even noon yet.
Your forehead starts to shine. First powder touch-up in the office bathroom.
Iced coffee outside. In the reflection of the café window you see your foundation has settled into your smile lines.
Under your eyes, a gray shadow that used to be mascara this morning.
You wash off whatever did not survive the day anyway. And tomorrow, you start all over again.
And then there is that one colleague who has not touched up anything since breakfast and still looks fresher at noon than you did at eight.
Her powder is no better than yours. She does something fundamentally different.
Why powder touch-ups only last half an hour.
In the heat, your skin does exactly what it was built for: it sweats and produces more sebum. Together they act like a solvent for everything that sits on top of your skin. Pigments loosen, migrate and settle into fine lines.
So when you re-powder, you are laying a fresh layer onto a foundation that is actively melting. The more mass sits on your skin, the more can shift. You cannot fix a layering problem with another layer, you are feeding it.
Sits on top of your skin. Heat, sweat and sunscreen lift it, it settles and migrates. It cannot win a fight against 34 degrees.
Comes from within: moisture plumps, a fine protective veil glows silky instead of greasy, lashes and brows frame your face on their own. Nothing can melt, because nothing sits on top.
There is only one look heat cannot touch: the one that comes from your skin itself. That is exactly what the Summer Routine builds.
Two quick moves in the morning. One at night.
The moisture cushion. 3% quadruple hyaluronic acid, black truffle and Japanese snow fungus plump the skin from within. Dryness lines appear smoothed, skin looks fuller. The base that makes everything else unnecessary.
“Since I started using it, my face glows and small lines look plumped up.” – Sandra M.
The glow others get from powder. Broad-spectrum UVA and UVB protection, plus niacinamide and resveratrol for a calm, balanced complexion. No white cast, no stickiness, just a silky, dewy finish that looks like very good skin. In summer, it replaces your foundation too.
The frame for your face. Caffeine and biotin support the natural growth of lashes and brows, with no alcohol or irritants. Full lashes that stay where they are at the lake, because they are your own.
“I have never had such long lashes without mascara.” – Heidrun G.
Your 90 seconds, step by step.
This is simpler than any makeup routine you have ever had. Here is what it looks like day to day:
Right after washing, while your skin is still slightly damp: 3 to 4 drops into your palm, then pat into face, neck and décolleté instead of rubbing. On damp skin, hyaluronic acid absorbs fastest and locks the moisture in with it.
Once the serum has absorbed: two finger-lengths of cream (along your index and middle finger) for the whole face. It sounds like a lot, but that is the amount at which SPF 50 actually protects. Spread gently, let it settle briefly, done. That silky finish is your foundation for today.
In the evening after cleansing, on dry skin: use the small brush to comb through your lashes, from root to tip, then through your brows. Like mascara, only invisible. That is all it takes, overnight caffeine and biotin work for you.
We are giving away the suncream.
No catch: You get the serum and the lash & brow treatment, and we add the Active Suncream worth €39.99 as a free gift. Because step 2 is the one we want to see in every bathroom this summer.
instead of €139.99
The suncream worth €39.99 is on us · free shipping
And because 100 is not a pretty price: 99. That is about €1 a day for the complete routine.
Get the routine, suncream on usThe gift is deducted automatically in your cart · 60-day money-back guarantee, even opened
Active Suncream is sun protection you will actually want to wear. No white cast, no stickiness, no sunscreen smell, it is fragrance-free. Instead: SPF 50 from five modern filters, niacinamide and the purple resveratrol from the story above, reef-friendly and vegan. Plus the matte bottle you will not want to hide in a cabinet. In the shop since May, in your bathroom from now on.
In the bundle above, the suncream is a free gift, that beats any single price from two products on.
What happens when your skin takes over.
All quotes come from verified shop reviews (translated from German). The serum alone has 1,005 of them, averaging 4.8 stars.
The serum is simply amazing. Since I started using it, my face glows, small lines look plumped up and my skin never feels dry.
Sandra M. · Pro-Aging Super Serum
My skin is so well hydrated that dryness lines simply do not appear. Even deeper wrinkles look plumped.
Ina B. · Pro-Aging Super Serum
For me it worked after just 3 days! It is unbelievable, I have never had such long lashes without mascara.
Heidrun G. · lash & brow treatment
I had very short lashes, and after 6 weeks of use they have grown enormously and are gradually getting fuller. I recommend it 100%.
Anja B. · lash & brow treatment
Before you start.
In the morning, serum first on slightly damp skin, let it absorb briefly, then Active Suncream as the final step on top. In the evening after cleansing, the lash & brow treatment through lashes and brows. That is the entire routine, illustrated step by step above.
In summer, for many: yes. It is formulated as skincare that happens to protect, with niacinamide, resveratrol and bilberry leaf extract. Combined with the serum underneath, your skin is nourished and protected. Very dry skin can add a light cream in between.
Of course. The suncream is a silky base that concealer and friends hold onto well. Most people find after a few days that a touch of concealer in single spots is enough, because the skin itself already looks like something.
Hair growth works in cycles, give it a few weeks of daily use. In the reviews, some notice a difference after days, most after four to six weeks. The 15 ml bottle easily lasts that long.
Both formulas are lightweight and free of silicones and parabens. The suncream absorbs without white cast or stickiness, the serum suits every skin type. That is exactly why this routine works in the heat, when heavy layers start to slide.
Because it is the step nobody should skip, and because it only joined the shop in May. We could have simply offered 15% off. But we would rather have it on your skin every day this summer, so you can see for yourself why we keep talking about it.
Honest answer: If you want full coverage, for acne or pigment spots for example, this routine will not replace your foundation. Keep it then, but do put the suncream underneath, sun protection is always worth it. For everyone who mainly wants to look fresh and awake in summer, the look from your own skin is enough.
Then you get your money back, for 60 days, even for opened products. You can test it all summer, in peace.
Test the routine through heat waves, lake days and long evenings. If it does not convince you, you get your money back. Even if everything is opened and used.
Vegan & PETA-certified · No parabens & silicones · Made in Germany
Plants are Purple is a vegan natural cosmetics company from Berlin.